The perils of English

This is about something I actually saw a week and a half ago. We were at the Golani Junction (between highways 77 and 65, west of Tiberias), waiting to turn left (north) onto highway 65. The car right in front of us was a rental car from some small company that I had never heard of before (and whose name I also, mercifully, don't remember!). The reason I knew this was their sign, which was in Hebrew and English. In English, their slogan was -- I kid you not! -- "In your way!" :-)